![]() Historical Context on Discontinued PepsiCo Brands There are strategic reasons why a large brand might pull back temporarily rather than it being a permanent discontinuation. Large corporations regularly re-evaluate their brand strategies, which can sometimes lead to quiet changes in distribution and packaging. While Brisk seems to be dialing back its availability and marketing efforts, it’s quite possible the brand is simply going through a refresh. It seems unlikely they would do this if Brisk was being phased out long-term. ![]()
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